Spot.bz | Connect and Share

Identify those elements of a web page that may be used by search engines: With billions of web pages out there the vast majority of Internet users have become reliant on search engines to find the information they are looking for. As a result being listed near the top of appropriate searches has become a much-coveted goal for many sites. SEO is the art of building, or tweaking, a web site so that it will be well-placed in search engine rankings for a desired set of key terms. On achieving this a site will also find that it attracts a better quality of visitor — one who is actually interested in the subject matter. It should be noted that SEO primarily concerns itself with organic searches.

Page titles & descriptions:

The structure of each web page allows you to define a title (which displays on the browser’s menu bar) and description (which will not be visible to visitors) within the source of the page. All too often these elements are overlooked and pages will be given short titles such as ‘Home’ or ‘MyCompanyName: Home’.These elements, however, carry a lot of weight when a search engine comes to rating a page’s relevancy. Using your key terms in a page’s title and then repeating these in a short description will have a positive effect on your ranking. For example, the home page of Mercurytide-built DirectDoors.com has the title ‘Buy Interior Doors and Exterior Doors Online’; this helps it sit top in a search for ‘interior doors’ or ‘exterior doors’ on google.co.uk and within the first page of results on google.com.In addition, this title and description will be displayed in the list of search results seen by your target audience, so it is important to make a good first impression.ALT Tag labelling :ALT Tag is an important factor while Optimizing Image for a web page. Here are few tips need to be taken while placing images into your web page.1. Use ALT Tags to label every image on your web page. 2. Only use the most relevant keyword in ALT Tag to label your image. 3. Do not add unrelated keywords in ALT Tags. 4. Try not to make ALT Tag look like spam for search engines. 5. Add keyword or phrase for important images. 6. For other images like background images, spacers, dividing lines, table borders, and other images used for designing use alt=”” as the Alternate Text. 7. Do not repeat keywords.

1. ALT Text should be a sentence or phrase, instead of keywords separated by commas.

The Meta Tags:

Over the years, various meta tags have come in and gone out of favor with search engines. One of those which has lost its value is the “keywords” meta tag. Most search engines say they don’t look at it anymore but if you have time to create one, go ahead and do so. It doesn’t hurt.The only meta tag that all search engines presently acknowledge is the “description” meta tag. Once again, this tag should be unique to each page and match the content on the page itself.The proper format for the description meta tag is, for example:<meta name="description" content="High-performance running shoes for men and women.">.

Headings:

Within the main content of your web page you have the opportunity to give each section a heading (this text is usually larger than other text). Again, search engines treat these headings with great importance and should be populated with key terms, where appropriate.A common mistake made is to fill a top level heading (the <h1> tag) with the company name. Any content within this heading will be treated as the most important text on the page. Is your company’s name really the most important detail on the page? This heading should describe the page, not tell you who it belongs to. Using your key terms, in context, within this heading will do far more for your ranking

JavaScript:

We’re all familiar with loading the top of the HTML page with all sorts of JavaScript functions that are necessary for various page features. This includes, but is not limited to: mouse-overs, form validators, cookie checkers, etc. To search engine spiders, this is clutter, and, while they ignore it, they still need to wade through all that code to find the real content of the page. Many spiders have timeouts or maximum character counts associated with them—if they have to wade through too much junk, they’ll abandon their spidering and move on to another site. So avoid making your pages too top heavy by placing too much code between the <head> tags.Dynamic Url:There is a risk when using dynamic URLs: search engines don’t like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date

A static URL on the other hand, is a URL that doesn’t change, and doesn’t have variable strings. It looks like this:

http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn’t make sense to them

Introduction

Pakistan is an Islamic state; a religion that has accorded a highly venerated social position to women, where woman is an equally important member as man. But unfortunately, the Pakistani society still adopts a hostile attitude towards the women usually. Their development in society is hindered due to many factors, varying upon geographical location and class. Generally, Pakistani women (esp. in rural areas) are not only subjected to financial discrimination but are also victims of inhuman rituals such as Karokari, hudood, qasas and marriage to the Holy Quran. Besides, a number of other abuses are being perpetrated against women as well. The reason for this situation is that majority of women are still not aware of their legal rights because of which they are unable to possess them. Therefore, the legal rights literacy is must for them. Along with the financial independence, women should also be aware of the family, inheritance and marriage laws. Importance of women right’s organizations

Since 1983, many NGO’s have actively started their work in Pakistan.Their emergence indicates that the Government of Pakistan had also recognized the role of NGO’s in promotion of social welfare programs in Pakistan. Regardless of severe criticism, these NGO’s have shown great potential of integrating women into the development process. This is why, a variety of NGO’s associated to women and children, can be seen today. The basic duty of the women rights organization is to provide education and awareness to public. It also includes the protection of women’s rights and elimination of discrimination in society; widening women’s participation on the local, regional and national levels. More than that,it also tends to document the violation of human rights law against women. It can support women to develop critical social change and action agendas. It’s role may serve as a catalyst in mobilization of grass root women’s movement. The Government always make proposals and planning on human rights issues, but it is never successful without the involvement of NGO’s, civil society & international community. Therefore, such organizations hold a very strong position in our country.

Various Government’s attitude towards womenIf we look at the history of Pakistan, we find several women’s movements against criminal laws and customs which are mostly dominated by the NGOs. But the tragedy of the NGOs is that they believe in this system, its state and its laws. They respect the Judiciary as well as the state. They do not have a way out except. They simply appeal to the ruling elite and their state to pass such laws that can abolish discrimination against women within society.Therefore Pakistan experienced variant policies for women in different governments. For example, the democratic regime of Zulfiqar ali Bhutto was a period of liberal attitudes towards women. However, Zial-ul-Haq initiated a process of Islamization by introducing discriminatory legislation against women such as the set of Hudood Ordinances & the Qanun-e-Shahadat Order.In 1988, Benazir Bhutto became the first female Prime Minister of Pakistan, & the first woman elected to head a Muslim country and a visible change in the policy context in favor of women was seen after Zia-ul-Haq’s regime.

In 1997, Nawaz Sharif, a political protégé of Zia-ul-Haq, was elected as the Prime Minister. He had also held office for a truncated term (1990-1993), during which he had promised to adopt Islamic law as the supreme law of Pakistan.

And lastly, The General Pervez Musharraf regime worked for the women issues which included the appointment of 1st women deacons,the case of Mukhtaran Mai, independent ministry of the Ministry of Women Development, amendments to the 1979 Hudood Ordinances, and the Women’s Protection Bill approval etc. Important Treaties, Documents & ConferencesThe important treaties and documents that worked upon women right’s internationally include mainly the Universal Declaration of Human rights, adopted by UN general assembly in 1948, The Convention to Eliminate all forms of Discrimination Against Women (CEDAW) 1975, The UN Charter, & The Convention on the right of Child (CRC) etc. The major conferences include the Four UN Conferences on Women (1976-1995), The World Conference on human rights (vienna), International Conference on population & development Cairo (1994), The Comission on the status of Women (1996). And the International Women Day is observed on 8th March every year world-wide.

NGOs in PakistanAccording to a report, most of the larger NGOs are working on all the issues related to violence against women,sexual harassment & honor killings. About 22% of such organizations are working mainly on issues of trafficking, victims of Hudood Ordinance & discrimination against women. Various women organizations like APWA, Aurat foundation, Ansar Burney trust, HRCP etc have been working tremendously for the sake of women’s welfare in Pakistan. But one of the major hurdles is also that such NGOs lack financially if they begin to operate in sectors requiring huge investments in infrastructure. A network of linkages with other sectors of civil society is necessary as NGOs do not have the capacity to do it alone.

Conclusion

The NGO sector in Pakistan is among the fastest growing and most gender sensitive sectors of society. Its explosive growth is however a relatively recent phenomenon. With this growth has arisen a new appreciation of the role they play in the society. Previously the Govt – NGO relations could be described as mutually suspicious if not hostile. But it is a result of their own vigorous efforts which has proved themselves among the public as well as government with the passage of time.

This image was taken at Camp dodge in Iowa and used eighteen thousand men.The photo is taken  from the top of a specially constructed tower by a Chicago photography studio, Mole & Thomas, was intended to help promote the sale of war bonds but was never used.