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Identify those elements of a web page that may be used by search engines: With billions of web pages out there the vast majority of Internet users have become reliant on search engines to find the information they are looking for. As a result being listed near the top of appropriate searches has become a much-coveted goal for many sites. SEO is the art of building, or tweaking, a web site so that it will be well-placed in search engine rankings for a desired set of key terms. On achieving this a site will also find that it attracts a better quality of visitor — one who is actually interested in the subject matter. It should be noted that SEO primarily concerns itself with organic searches.

Page titles & descriptions:

The structure of each web page allows you to define a title (which displays on the browser’s menu bar) and description (which will not be visible to visitors) within the source of the page. All too often these elements are overlooked and pages will be given short titles such as ‘Home’ or ‘MyCompanyName: Home’.These elements, however, carry a lot of weight when a search engine comes to rating a page’s relevancy. Using your key terms in a page’s title and then repeating these in a short description will have a positive effect on your ranking. For example, the home page of Mercurytide-built DirectDoors.com has the title ‘Buy Interior Doors and Exterior Doors Online’; this helps it sit top in a search for ‘interior doors’ or ‘exterior doors’ on google.co.uk and within the first page of results on google.com.In addition, this title and description will be displayed in the list of search results seen by your target audience, so it is important to make a good first impression.ALT Tag labelling :ALT Tag is an important factor while Optimizing Image for a web page. Here are few tips need to be taken while placing images into your web page.1. Use ALT Tags to label every image on your web page. 2. Only use the most relevant keyword in ALT Tag to label your image. 3. Do not add unrelated keywords in ALT Tags. 4. Try not to make ALT Tag look like spam for search engines. 5. Add keyword or phrase for important images. 6. For other images like background images, spacers, dividing lines, table borders, and other images used for designing use alt=”” as the Alternate Text. 7. Do not repeat keywords.

1. ALT Text should be a sentence or phrase, instead of keywords separated by commas.

The Meta Tags:

Over the years, various meta tags have come in and gone out of favor with search engines. One of those which has lost its value is the “keywords” meta tag. Most search engines say they don’t look at it anymore but if you have time to create one, go ahead and do so. It doesn’t hurt.The only meta tag that all search engines presently acknowledge is the “description” meta tag. Once again, this tag should be unique to each page and match the content on the page itself.The proper format for the description meta tag is, for example:<meta name="description" content="High-performance running shoes for men and women.">.

Headings:

Within the main content of your web page you have the opportunity to give each section a heading (this text is usually larger than other text). Again, search engines treat these headings with great importance and should be populated with key terms, where appropriate.A common mistake made is to fill a top level heading (the <h1> tag) with the company name. Any content within this heading will be treated as the most important text on the page. Is your company’s name really the most important detail on the page? This heading should describe the page, not tell you who it belongs to. Using your key terms, in context, within this heading will do far more for your ranking

JavaScript:

We’re all familiar with loading the top of the HTML page with all sorts of JavaScript functions that are necessary for various page features. This includes, but is not limited to: mouse-overs, form validators, cookie checkers, etc. To search engine spiders, this is clutter, and, while they ignore it, they still need to wade through all that code to find the real content of the page. Many spiders have timeouts or maximum character counts associated with them—if they have to wade through too much junk, they’ll abandon their spidering and move on to another site. So avoid making your pages too top heavy by placing too much code between the <head> tags.Dynamic Url:There is a risk when using dynamic URLs: search engines don’t like them. For those at most risk of losing search engine positioning due to dynamic URLs are e-commerce stores, forums, sites utilizing content management systems and blogs like Mambo or WordPress, or any other database-driven website. Many times the URL that is generated for the content in a dynamic site looks something like this:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date

A static URL on the other hand, is a URL that doesn’t change, and doesn’t have variable strings. It looks like this:

http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm Static URLs are typically ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs, if dynamic URLs get indexed at all. Static URLs are also easier for the end-user to view and understand what the page is about. If a user sees a URL in a search engine query that matches the title and description, they are more likely to click on that URL than one that doesn’t make sense to them